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I'm more and more getting the impression that they're all convinced that they're doing the right thing, except maybe a few executive level people. I know plenty of people who like Star Trek, but maybe not love it on the intimite, slightly worrying level that I do, who are perfectly fine with, for lack of a better word, shit. They thought JJTrek was enjoyable and suitably "Trek-like", they like Janeway's phoned-in-from-a-mile-away "strong female protagonist" choices, they thought ENT was a really good show. And a lot of those people really do want a vaguely Star Trek shaped product that appeals to that GoT-shaped hole in their hearts.
When you look at JJTrek, you see a bunch of actors who don't really have anything with Star Trek, except Pegg, but they still try. They give a bunch of good to acceptable performances (that's you, Quinto. You're kind of a shit actor). They might not be invested in the property, but they're invested in their roles. They just happened to be directed by one of the most soulless cunts to ever grace Hollywood. I'm still convinced nothing ever grows again on places where JJ Abrams set his tiny, little paws down. Look at the asshole. He never walks on grass, because he knows it'll give away his demonic blood.
I've mentioned it before, but Trump's election really opened my eyes to the way people can just completely fool themselves. For me, it was an election. One of two wins. That's how it works. But for MOST of America and Western Europe? Total fucking surprise. Despite only representing about half of the population, they convinced themselves that they represented the vast, vast majority. And I think Hollywood does the same. Hell, the Trump angle is still there: Hollywood gave itself a long, hard blowjob at the Oscar's while whining about Trump. And that sort of conviction does not end with politics.
In short, I think a lot of them believe their own stories about both how they're doing well by Trek, and how most of their detractors are a bunch of racist rednecks who never really "got" Trek. And I think that sucks, because as I pointed out in another novel I wrote on this board, I think it's always been an important point in Trek to question everything, including yourself. ESPECIALLY yourself. For fuck's sake, Picard shoots himself point blank in the chest at one point. And ultimately, I think it's that lack of introspection, that lack of respect for others, their feelings, their points, what makes NuTrak all suck.
But they get to set up shop at ComicCon, have crowds of enthusiastic people, and get a bunch of articles that fellate their every design choice. And unless they willingly step out of that bubble, they can just look at us as people angry over nothing.