So we've had Old Spice with the "Gentleman" class ( https://twitter.com/oldspice/status/961362988019064832 ) and we've had Wendy's recently introduce "Feast Of Legends" at NYCC which is an entire ruleset of its own and a clear continuation of sassy Wendy's lashing out at other fast food franchises. ( https://www.feastoflegends.com/ ) Am I missing any? What do you think about the backlash of people crying about sexist terms or bitching about it being publicity stunts?