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Joe kinda organically became the guy the fans booed by way of reigning for so long (and he relished in it).
Bryan turned heel of his own accord to add some pzazz, as >>6032077 infers. I can't recall if fans were openly booing him beforehand, but he had a sort of Bob Backlund >never the guy aura to him at the start so it wouldn't surprise me.
Nigel was hot AF during Bryan's reign and took a hometown loss, a rematch loss, a non-title loss, multiple tap out losses to Jimmy Rave, a second hometown loss to a guy who was leaving, a second high-profile loss to Bryan (this time on PPV for a mere title shot), and 2 losses to defending champ Takeshi Morishima before actually getting it. By which time he was so worn down that he had to miss his big Final Battle title defense and, well... https://www.youtube.com/watch?v=qultHHk9FrI
Tyler was something of a repeat. He got hot AF mere months after the above promo in a title match with heel Nigel, was planned to win it off of him at that year-end's Final Battle, but then ROH & Gabe had their blow-up and the HDNet talks started up and new booker Adam Pearce's old-school mentality was loathe to put the belt on someone who "couldn't talk" with TV looming so they just kinda stallioned him that show to transfer his momentum to Austin Aries. He wasn't the guy to beat Nigel, he wasn't the guy to beat the guy to beat Nigel, and one full year's worth of failed title shots later, at ROH's first iPPV, on a show perfectly set up to finally give him his due, with a snowstorm raging outside the venue... he went to an hour-long fucking draw. Which Pearce immediately realized was a fuck up & rescinded on in the rematch a month later but it was too late. The damage was done. Tyler became a stress ball for people's frustrations over shitty booking. And in an extra spurt of irony, just as he started winning them back over by sheer force few talent, he got the WWE offer and lept at it. Why stick around for these assholes? He did a cliche Punk-esque heel-turn & sorta coasted for the last month of his ROH career.
Fans started booing Roddy pretty sharpish but he'd been token title defense filler for ~6 years and was kinda sorta turning heel anyway so it barely counts. Eddie was booked too perfectly to get turned on, between winning the title on his first try and only reigning 3 months and being a naturally lovable guy. Davey was the hot AF one yet got the belt last; he tapped out Bryan on his way out, gave Tyler that second-wind babyface match and challenged Roddy at Final Battle with this big "I just got divorced & my gramma died" angle, only to lose by storyline(?) concussion & TKO. They did a slow build to one last title shot 6 months later with Eddie that he won, which might JUST about have been soon enough for an over face run but Davey, Cornette or both re-imagined his entire face persona into something far more drab, sodden & pretentious so there was nothing worth cheering. Especially when Steen came back, made his issues with Davey/Corny public & reminded everyone how fun pre-SBG ROH was. And of course his title shot was in Canada (ironically the same place Davey helped Tyler get back over & positioned himself as the heir apparent 2 years prior), so all the elements coalesced into Davey getting booed to kingdom come. Which he took in his stride, to his credit. Worked heel for the night without actually working heel, if you get what I mean. He'd later blame Cornette for restricting his promos & making him look like a company stooge but IDK, Davey'd dropped the rabid pitbull act that ot him over in the ring seemingly of his own accord. Champ Kevin meanwhile went on to be this hilarious subversion/deconstruction of the trope who was booked like a heel, kept trying to get booed, but only got more & more cheers.
Then there was Elgin. A Greatest Hits compilation of all of the above. There's barely anything original to say by this point. Got over as fuck in a title match, and in another with the next champ, and would've with the next champ had he not gotten injured and vacated the title for the very first time in it's 10 year history... Actually yeah, Elgin's story has a unique flavor. Sheer bad luck/timing. He refuses his deserved bye in the tournament to crown a new champ, goes through a gauntlet of the biggest hardest names, and fails in the final due to a ref bump and his opponents being so much younger & prettier than him. Gets turned heel on, eats the pin in a triple threat at (guess what?) Final Battle, does literally fuck all for the first half of the following year as they desperately pad out the heel champ's reign, gets his head shaved, wins the title on a PPV 6 months after Final Battle, 9 after the tourney & 26 after he got over. Immediately does everything right - takes on a more badass look, defends the belt every show, ups his game in awesome varied matches - but his reactions still nosedive faster than anyone before him like it's a conditioned response by this point or something. Then he gets misquoted about baseball, forgets his green card and dares, DARES put over Trevor Lee so they snatch the belt off of him in his hometown and he makes an abysmal attempt at his own unfairly-wronged heel run. Poor little thicc boy. The only pure babyface champ since was Chris Daniels. Who got shat all over in favor of fucking Cody by the very crowd that got him the title with their "THANK YOU DANIELS" chants at the last show there. Which adds credence to the notion that it's just a bloody ingrained reflex by this point. Like I said above Dalton got the title pretty damn sharpish, he doesn't have a 2-15 year long chase to fall back on as an excuse. Yet here we already are, 4 months in, wondering why he's getting boos.